Brand Watch – Organic Basics
Discovering new brands that share our values is one of our favourite past times at Modern Botany HQ and with a growing awareness of the impact that not only the beauty but the wider fashion and lifestyle industries are having on the environment, we are seeing more brands begin to enter this space in an authentic and innovative manner. Having just seen the end of Fashion Revolution, we wanted to share with you out new find – Organic Basics… Copenhagen based clothing company that creates sustainable, better made basics. They think that the fashion industry is a real dirty bastard, but fortunately, there’s a better way of doing things. Putting sustainability at the core of everything they do. That means better fabrics, practices, and longer lasting underwear, t-shirts and socks, but it also means continuously improving their standards. Creating essentials made from soft, natural, renewable fibers - consciously created in TENCEL™ Lyocell. TENCEL™ Lyocell is made from Eucalyptus trees, which grow fast and thick on low-grade land, taking 80% less water than cotton to grow. It’s also produced without any harmful chemicals. The fabric feels softer than silk and smoother than cotton, plus it’s fully biodegradable.
They have our vote, now to get shopping….