This week saw Valensole’s heady lavender plateau in full bloom (for one month only), with clouds of white butterflies tending to the crop of purple flowers that stretch beyond the horizon. It was the perfect setting for Simon Porte Jacquemus, to host his spring/summer 2020 show on the brand’s 10th anniversary. 

A catwalk that paid homage to artists Christo and Jeanne-Claude, and David Hockey’s Royal Academy installation, The Arrival of Spring in Woldgate, East Yorkshire in 2011

It’s the third time that the designer has shown in the South of France, but Valensole’s unique setting is the strongest statement of his evocative references, bold vision and talent for big-brand thinking. Jacquemus grew up an hour away in Mallemort, and is drawn to the “pop” appeal of the lavender fields.